Crafting a faster, smarter, and more engaging website for B2B clients.
Al Basata is a UAE-based company that provides prefabricated solutions for the marine, oil & gas, and construction sectors. They partnered with Rankinmeta to revamp their website. Their previous website lacked a major user interface and experience for the audience. In just a month, Rankinmeta developed a new WordPress-based platform and seamlessly migrated it to a faster, more secure hosting environment.
This case study outlines how we revamped Al Basata’s website.
Who They Are: Inside Al Basata
Since 2010, Al Basata has specialized in prefabricated solutions, container conversions, and rentals in Dubai. Their high-quality container structures are customizable for buildings, offices, and accommodation – offering cost-effective, portable solutions ideal for temporary housing. They are ADNOC-approved and committed to sustainability, efficiency, and innovation.
Their mission is to transform project delivery with tailored prefabricated solutions and flexible rental options while maintaining a strong focus on compliance and quality.
Why Al Basata Needed a Website Revamp
Al Basata faced major challenges. Primarily, they had no online visibility. Even with a website and other social media channels, they had no brand recognition. Their goal was to establish a strong digital footprint and rank higher in the search engines.
The client approached us for a website revamp. With a prior website that lacked, they needed a strategic partner to help them rebuild. Their ultimate goal was to drive targeted traffic and generate consistent business inquiries through their website.
The Approach We Took on Website Revamp
To meet these goals, Rankinmeta executed a complete website redesign, development, and server migration.
Stage 1 - Market Research We conducted a detailed research on:
- Target audience needs and decision-making behaviours.
- Competitor websites in the prefabricated solutions market.
- Industry compliance standards – DNV 2.7 - 1 and ATEX.
Stage 2 - Wireframing & UI/UX Design
We created detailed wireframes for every page, incorporating:
- Clear navigation and strong CTAs
- Mobile responsiveness
- A clean, professional interface with strong readability
- Hierarchical content structure for easy product discovery
Tools Used: Figma, Adobe Photoshop, Adobe Illustrator
**Stage 3 - Website Development **
The development team built the site using:
- WordPress CMS - for flexibility and scalability
- Elementor Pro - for custom, responsive layouts
- Hostinger - for reliable hosting performance
We migrated the website from its outdated hosting to a faster, more secure server. This eliminated previous downtime issues and significantly improved page load times for both desktop and mobile users.
Stage 4 - Launch
On the 20th day of the month-long timeline, we launched the redesigned and migrated website – exceeding the client’s expectations in both aesthetics and performance.
Conclusion
Through a blend of strategic UI/UX design, robust WordPress development, and seamless server migration, Rankinmeta delivered more than a website. We provided Al Basata with a digital foundation for sustained growth and industry leadership.
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