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Recently, one of our clients secured a deal worth 400,000 AED. Another client closed a deal worth 6500 AED. This is a prime example of how we leverage our clients’ strengths, two to ten times their current level, and create measurable business outcomes. But how do we do it? Let’s find out.
What Does “Leverage” Mean?
The word ‘leverage’ comes from the term ‘lever’ (physics), meaning a rigid bar used to amplify force. The key idea of leverage is that, using a small effort, you can achieve big results.
Business and financial professionals started using this word to describe strategies – small amounts of capital were used to control larger assets or investments. But as a marketing agency, leveraging the client’s business for us is more than executing strategies. It’s about identifying weaknesses, growth opportunities, amplifying existing strengths, and unlocking new horizons.
Deep Understanding Before Action
As aforementioned, the foundation of our leveraging approach is a thorough understanding of our clients’ businesses. Before we start any project, we conduct an in-depth market research and sentimental analysis. Their market, audience, and growth potential will be completely different from one another. So it needs a custom approach altogether.
This approach ensures that the strategies we implement are customized and perfectly aligned with the client’s needs. Rather than relying on generic solutions, leveraging our clients is about seeing the bigger picture.
Once we have a clear understanding of the client’s market, we bring insights into actionable strategies. This is where the true leverage happens. By tailoring campaigns to the client’s unique strengths and market opportunities, we can deliver scalable outcomes.
Take our SEO work with Al Basata, for example. Our research-driven strategy helped the client attract high-quality leads through search results in ChatGPT, resulting in a deal worth 400,000 AED. This demonstrates how a deep understanding, combined with a strategic approach, can turn insights into actions.
Success Alongside Our Clients
The success is always measured in terms of real business outcomes. From rim’s perspective, leveraging our client’s business is the same as leveraging our own. We work closely with our clients to align with their business objectives. We also continuously monitor and optimize strategies to ensure maximum impact.
Just as Colleen Francis (author) highlights in one of her LinkedIn posts, true leverage comes from creating advocates – clients who trust, recommend, and grow with you. We believe in nurturing that kind of bond. Our clients are not just names on a portfolio; they’re long-term partners in progress.